Taking care of life’s business.
Strategist, Copywriter
A modern rebrand for a law firm that is ready to be your trusted legal guide.
The Challenge.
Brophy Schmor approached us with a strong desire to rebrand after the next generation of lawyers had obtained leadership positions.
They have an exceptional history in the area, dating back to 1942, with multiple attorneys going on to serve in the state and federal government.
With this rebrand, Brophy Schmor wanted to modernize the firm and make it stand out with its depth of service.
The Insight.
Brophy Schmor offers personal and commercial legal services, but they are still largely known as business a law firm serving business owners.
This has hurt their ability to attract personal clients looking for non-business-related matters.
During interviews, we heard answers that spoke to Brophy Schmor’s desire to help clients with all legal aspects of their life and to be a trusted legal guide. A voice to call on for trusted advice.
They are dedicated to taking care of life’s business.
The Solution.
Our design team came up with a simple, yet modern solution that resonated with the client, and acheived their mission.
We also coined their new tagline: Taking care of life’s business to fully represent their mission.
Logo design: Kelly Congleton
Account Management: Tisha Oehmen
Paradux Media Group
